Sony has unveiled its latest Alpha (?) digital SLR camera, the Sony Alpha DSLR-A350 and Sony Alpha DSLR-A300 model. Both feature the Quick AF Live View System, Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder. The variable angle and adjustable 2.7-inch Clear Photo LCD screen, makes the shooting easier.

The 14.2-megapixel A350 and 10.2-megapixel A300 produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ processing engine. To aid shooting in low light, Super SteadyShot image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum and Sony ? (alpha) lens (sold separately) attached to the camera. High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony?s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.


Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash Type I/II media cards. The long battery life can last up to 730 shots when using the optical viewfinder and up to 410 shots in live-view mode, per full charge.

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Pre-orders begin online today at www.sonystyle.com/dslr.

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