Sony has officially announced its new unique player, Rolly coded SEP-10BT Sound Entertainment Player. The Rolly is a MP3 player with an integrated speaker that can move, the user interacts with it by moving the two wheels either directly, or by rolling the Rolly. It supports MP3, ATRAC, or AAC tunes via either Bluetooth 2.0 with A2DP / AVRCP or its 1GB of internal memory. It’s probably a hybrid dance-bot combined with an entertainment system beaming out music for your listening pleasure. Rolly not only dances to music but can also choreograph it, allowing you to share your Rolly moves with friends via the net. On a full charge it plays five hours straight music, four hours of dance and music, or three and a half hours dancing, music, and Bluetooth use together.

The main specs include:

• 1GB internal memory Connect/Charge via USB 2.0
• Bluetooth 2.0 (to receive music)
• Editable Motion (software is provided)
• Battery 3.7V 1560 mAh (5:00 of music playback, 4:30 with streaming Bluetooth music, 4:00 of music and motion, 3:30 Bluetooth streaming and motion)
• Music format: MP3, ATRAC, AAC up to 300+ kbps
• 104×65×65mm, 300g

Expected to be available in Japan September 29th onwards and will cost ¥40,000 (about $350 US).

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