Sony Ericsson has unveiled their new Xperia Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. Xperia Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.
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Sony has unveiled four home theater systems featuring the new S-AIR? technology, Sony BRAVIA DAV-HDX576WF, Sony BRAVIA DAV-HDX277WC, Sony BRAVIA DAV-HDX279W, and Sony BRAVIA DAV-HDX275 systems. The S-AIR technology delivers a practical wireless multi-room solution without complicated set-up requirements, such as IP addresses, WEP keys and pin codes. Wireless audio can be transmitted from the main system in the living room to multiple rooms throughout the home — up to 164 feet — simply by connecting a separate S-AIR Air Station receiver/speaker into a power outlet. S-AIR technology also delivers audio wirelessly to rear surround speakers without interfering with other household devices.

The DAV-HDX576WF model includes one S-AIR Air Station receiver/speaker (AIR-SA10) and a wireless rear speaker kit (WAHT-SA10). The theater system offers height adjustable floor standing speakers designed to match the style and height of BRAVIA televisions. The DAV-HDX277WC model includes one S-AIR Air Station receiver/speaker (AIR-SA10) with an option to add a rear wireless speaker kit (WAHT-SA10, sold separately), while the DAV-HDX279W model includes the rear wireless speaker kit (WAHT-SA10) with an option to add S-AIR Air Station receiver/speakers for multi-room audio. And the DAV-HDX275 system is equipped with S-AIR-Ready technology with an option to add a rear wireless speaker kit (WHAT-SA10) and an S-AIR transmitter (EZW-T100) with S-AIR Air Stations (AIR-SA10).
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