Panasonic today introduced the newest member of its digital single-lens reflex (SLR) camera line, the Panasonic LUMIX DMC-L10. The DMC-L10 also offers an advanced 2.5 inch Live View LCD which can rotate 270 degrees, enabling versatile shooting options, and making it easy and convenient to shoot from high or low angles. Complete with a 10.1-megapixel Live MOS Sensor, the DMC-L10 includes an advanced, Supersonic Wave Filter system that prevents dust from collecting on the sensor and degrading photo quality. The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, which has a focal length from 14mm to 50mm, and offers a more compact and light-weight body than its predecessor (LEICA D VARIO-ELMARIT 14-50mm/ F2.8 -3.5 ASPH).

The DMC-L10 is Panasonic?s first digital SLR with Face Detection, which will focus, set auto exposure and can detect up to 15 human faces simultaneously, capturing the subjects clearly and brightly. Combining Face Detection with Panasonic?s Intelligent ISO Control settings, which measures the movement of the subject and sets the ISO level accordingly, helps give consumers crisp, blur-free images. Other features such as:

• Film Mode: selection of Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with the capability to finely adjust contrast, sharpness, saturation and noise reduction.
• The Venus Engine III: Image processing LSI developed by Panasonic to maximize the performance of the Leica D lens and Live MOS sensor. This advanced LSI helps reproduce images with outstanding resolution, superior color and detailed gradation.
• Image Stabilization: Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in the full 2007 line of LUMIX digital cameras.
• Advanced Scene Modes: As part of the L10?s intuitive usability, the photographer can make finer adjustments when using frequently-used scenes such as Portrait, Sports, Landscape and Night portrait.
• Auto-Focusing Methods: To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method.

The Panasonic LUMIX DMC-L10 will be available in October 2007 for a MSRP of $1,299.95.

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