With the Christmas season nearer, people are getting gift for their love ones, and game console becomes one of the choice. Sony has introduced its cheaper, backward incompatible 40GB PS3 not long ago, and it boosts in sales, partly thanks to the shortage in supply of Nintendo Wii during the upcoming holiday season. Nonetheless, we feel that Sony’s sales figures are picking up not solely due to the Wii shortage, but more towards its popularity with high-definition gaming and Blu-ray support.

It’s an amazing feat; almost exactly a year after launch, the Nintendo Wii is still hard to find in most areas. The demand will become even greater as we near the holiday season, and games like Super Mario Galaxy will do much to make sure that supplies remain constrained in stores as gamers quickly buy every shipment. There is one company that isn’t sad to see the shortages, though. Sony has a lot to celebrate: its $400 40GB system is taking off. The company is reporting sales of 75,000 pieces of hardware for the week of October 29, and it surpassed the 100,000 mark the week after; both figures are well above the typical sales of 30,000 to 40,000. A lower-priced system and a sold-out main competitor seems to be just what Sony needed to jumpstart its sales.

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